Rankings Are Vanity.
Revenue Is Sanity.

Your website, your Google Business Profile, and what ChatGPT, Claude, Perplexity and Gemini say when someone in your town asks who to call. Eight areas, from whether a homeowner can reach you in one tap to whether Google can read your pages. Every finding is ranked by severity, your competitors are named, and the worst gaps get a monthly dollar range.

No. It costs me about fourteen cents to run, so I give the whole report away. It's a machine's read of your business from the outside, and everything the machine found is in it. What it isn't is my judgment. That's the Second Opinion, and it's priced separately so the free thing can stay free.

Two numbers you give me when you request it: what a customer is worth to you, and roughly how many enquiries turn into jobs. The report shows the maths, so you can check it. Skip the numbers and the figures are built on an estimate instead of on your business.

Two minutes to request. The full report is in your inbox within one business day. No call, no card, no scheduling link.

You get one follow-up email from me, then nothing unless you ask. Fix it yourself, hand it to your web person, or have me read it with you: the Second Opinion link sits at the end of every report, already tied to it. Your details are never sold or shared.

The Scan works for any home-service company in the US: HVAC, plumbing, roofing and the trades around them. If your customers find you on Google, the map pack and, more and more, ChatGPT, it applies. My market research runs deepest in Arizona and the Southwest.

Most people don't, and that's fine. The Scan tells you where to look. It can't tell you which of the fourteen things it flagged is the one taking money out of your business. That takes a person, and that's what the Second Opinion and the Revenue Audit are for.

The Scan is a machine's read. The Second Opinion is mine. I go through what the engine found, mark up your report, and tell you which three items are worth your money and which are noise. Then we spend forty-five minutes on the phone going through it.

Yes. The Second Opinion is a read of your Scan, so there has to be one to read. The link is at the end of every Scan report, already tied to your results. The Scan is free, so this costs you two minutes and a day's wait.

Forty-eight hours from when you order it. The marked-up report comes back inside that window, and the call goes on the calendar at a time that suits you.

There isn't one. I don't do discovery calls to find out what things cost; every price is on the page. The forty-five minutes is spent on your report, not on my services. If the honest read is that you don't need the Revenue Audit, you'll hear that on the call, and you'll have paid $495 to not spend $3,500.

No. It comes off the audit in full: $3,005 instead of $3,500. Nobody pays twice for the same ground.

Yes. If you already know you want the full diagnosis, go straight to the Revenue Audit. The Second Opinion is for people who want my read on the free report before they spend real money, and for people whose problem turns out to be three fixes rather than two weeks of my time.

Your Scan report with my notes on it, a short list of the three things worth your money, in order, and a clear answer on whether the Revenue Audit is worth it for you. Yours to keep either way.

One document. Eight areas read by hand: revenue and conversion, brand and friction, technical foundation, architecture, content, authority, local presence, and the AI answer engines. All of it resequenced into a priority list with my estimate of what each item is worth in revenue, and a 90-day plan in the order that pays. Plus your baseline: traffic, conversions, rankings and revenue captured before anything changes, so there's something to measure against later.

Access, mostly. Analytics, Search Console, and whatever you have on calls and booked jobs. The two weeks start the day I can see your data, not the day you pay. Access delays are the only thing that moves that date.

We spend an hour on a call and I walk you through it. Not a sales call: I'm reading you your own results, including the parts about whether you should be spending money on this at all. Then one of three things happens. You do it yourself, you take it to someone else, or you hire me. All three are fine, and the document is written to survive all three.

No. It's perfectly capable of concluding that you don't need to hire anyone, including me. That's happened and it'll happen again. I'd rather you make an informed decision to hire someone else than an uninformed one to hire me.

Start an Engagement within sixty days of the audit and half the fee comes off your first month: $4,250 instead of $6,000. If a seat is open. I work with three companies at a time, and when the seats are full there's a waiting list and I'll tell you honestly where you are on it.

The price. Fixed, on the page, no quote form. The exceptions are multi-location businesses, franchises and large ecommerce catalogs, which are quoted individually because there's more site to read. If that's you, I'll tell you before you pay anything.

The audit earns its price when there's something to diagnose: traffic that isn't converting, rankings that slipped and nobody can say why, or a year of paying someone with nothing you can point to. If you're brand new with eleven pages and no traffic, you need content and time, not a diagnosis, and I'll say so. Send me the URL and I'll tell you which one you are in two minutes, before you pay me anything.

Yes, I sign NDAs. And the only person who sees your analytics is the person writing the report. No team, no junior, no intake coordinator. I read it, I write it.

No. Every Engagement starts with the Revenue Audit. I don't take on ongoing work for a site I haven't diagnosed; it would make me exactly the thing I'm arguing against. Book the audit, and if you go on to an Engagement within sixty days, half of it comes back off your first month.

Not a list. There's no “four posts, eight links” here, because the right move in month one is almost never the right move in month five. You get the work the audit found, done in priority order, top down. Around it: one written report a month, one forty-five-minute call, one shared folder with a living priority list, and a full re-diagnosis every ninety days, included.

A capacity fact, not a scarcity tactic. The product is my judgment applied to your site, and judgment doesn't survive being spread across twenty accounts. Three is where it stays sharp. When the seats are full, they're full; there's a waiting list, and you'll know where you stand on it.

Ninety days, then month to month. SEO doesn't prove itself in three weeks, but if I haven't earned month four, you should leave. Billing is one number, one line: $6,000. The only additions are pass-through costs, meaning paid placements, tools bought in your name or a subcontracted developer, billed at cost with no markup, and separate projects like a rebuild or a migration, quoted on their own.

One channel: email. No text, no Slack, so the record stays in one place. One business day is my response window, and it's a promise. One call a month, forty-five minutes, the same date every month, booked for the year when you start. One shared folder where you can see what I'm doing at any hour. One report a month, written by me: what I did, what it moved, what's next, what I need from you.

Months one to three usually show leading indicators only: indexation, impressions, average position on the target clusters. Not revenue. Month two is when clients panic, and I'm telling you now so that when it's quiet you'll remember it was predicted. Real movement in revenue and qualified leads generally lands between month four and month eight. You'll get a specific range after the audit. Anyone giving you one before is guessing.

Analytics and Search Console access. Call-tracking access, and if you don't have call tracking, installing it is item one, before any SEO work, because half your conversions are phone calls and invisible conversions can't be proved. CMS access or a named developer. And a decision when something needs one. The most common reason an Engagement underperforms is access that took six weeks to arrive.

No. I get asked for a $1,500 version regularly, and there isn't one: a cheap client takes a third of my capacity for a fraction of the value, and the other two seats pay for it. If $6,000 a month isn't where you are yet, buy the audit and take it to someone who charges less to execute. That's a legitimate path, and I'll tell you who's good.

Your Scan, re-run every four weeks, automatically, with one email naming what changed since last time. Rankings drift. A competitor claims a profile. An AI assistant changes its mind about who to recommend. None of it announces itself. The Watch means you find out in thirty days instead of a year.

What moved, in plain language, and your monthly leak figure tracked over time, so you see the trend and not just the snapshot. You get the email even when nothing moved, because “nothing moved” is the answer most months and it's worth knowing.

No. The Watch is monitoring; the Engagement is work. The Watch tells you something changed. It doesn't diagnose why, and nobody fixes anything. If an email shows something worth acting on, that's when the Second Opinion or the Revenue Audit comes in.

No. It's monitoring, not diagnosis, so it doesn't credit toward the audit or the Engagement the way the Second Opinion and the audit credit toward each other.

Run the free Scan first. The switch is in your report. There's nothing else to set up, because it's the same Scan running again on the same business.

Any time. It's month to month, with no term.

It runs alongside anything, including an Engagement. But in an Engagement you're already getting a written report from me every month and a full re-diagnosis every quarter, so the Watch earns its keep mostly for people who took the Scan or the audit and are doing the work themselves, or with someone else.