Rankings Are Vanity.
Revenue Is Sanity.
I’ll tell you exactly what’s wrong with your website. Then I’ll fix it.
The SEO Savant has thirty years in search. No packages, no menus, no guessing. A full diagnosis first – then the work your site actually needs, in the order it needs it.
A #1 ranking that doesn’t convert is an expensive trophy. I’ve been doing this since 1996 — long enough to know the difference.
Brands I’ve worked on across thirty years in search and marketing.
The problem
The ninety-second checkout problem.
You can buy SEO in ninety seconds right now. Ten articles, $500. Twenty backlinks, $800. A technical cleanup, $1,200. Add to cart, enter your card, done.
That model is efficient and it’s cheap and it works beautifully — for people who already know what they need.
You don’t. That’s not an insult. Knowing what a website needs is the entire skill. It’s what takes years to learn, and it’s the one thing nobody selling you a package has bothered to do.
So here’s what happens. You buy content. The content is fine. Nothing moves. Because content was never the problem — your site was fighting itself over duplicate pages, or your service areas had no pages at all, or Google had quietly stopped crawling half your catalog eight months ago.
You didn’t buy the wrong product. You bought a product before anyone asked the question.
What I do differently
I look first.
Every engagement starts the same way: I take your website apart.
Not a PDF from a crawler with 400 warnings sorted by color. I mean I go through it the way I’ve gone through websites since 1996 — architecture, indexation, content, links, local presence, competitors, conversion, and now how you show up when someone asks an AI instead of a search engine.
Then I hand you a document that says, in order: here is what’s costing you money, here is why, here’s my estimate of what it’s worth to fix, and here’s what I’d do first.
You own that document. If you take it to another agency, or hand it to your nephew, or do it yourself — that’s fine. It’s yours. I’d rather you make an informed decision to hire someone else than an uninformed one to hire me.
Revenue first. Rankings last. Always.
Every report I write starts with what you earned, not where you ranked. If a #1 position isn’t putting money in your account, I’ll say so — even when it’s a position I got you.
How it works
Three steps. The first is the one nobody else does.
01 — The Revenue Audit
I take your site apart and tell you what’s actually wrong. Two weeks. $3,500. SEO, AI visibility, conversion, and the brand and product friction nobody else looks at.
02 — The Plan
We get on a call and I walk you through it. Not a sales call — I’m reading you your own results. You’ll know what needs to happen whether you hire me or not.
03 — The Work
If you want me to execute, half the audit fee comes off your first month. From there I work the plan in priority order and report on what moved.
The engagement
I work with three companies at a time.
Not a scarcity tactic. A capacity fact. The product is my judgment applied to your site, and judgment doesn’t survive being spread across twenty clients.
The Engagement — $6,000/month. The audit, then I do the work. No fixed deliverable list, because I don’t know yet what your site needs and neither does anyone who hasn’t looked at it. Ninety days, then month to month.
When the three seats are full, the audit is still open — and plenty of people take it to their own team.
Included, not an upsell
Every ninety days, I diagnose you again.
The plan that was right in January is rarely still right in April. Your competitors move, Google moves, and once you’ve fixed the old constraint the constraint shifts somewhere new.
So I re-audit from scratch every quarter and reset the priority list against what’s true now.
Most agencies never do this. They build a checklist in month one and run it until you cancel — because their delivery model depends on doing the same thing for every client every month. Mine depends on being right about yours.
Pricing
Two prices. Both on this page.
No quote form. No ‘packages starting from.’ No discovery call to find out what it costs.
The Revenue Audit
$3,500
Two weeks. SEO, AI visibility, conversion, and the brand and product friction nobody else looks at. Your baseline captured before anything changes. A priority list with my estimate of what each item is worth.
Yours to keep whatever you do next.
The Engagement
$6,000 / month
The audit, then I do the work. No fixed deliverable list. Quarterly re-diagnosis included. One report a month, one call a month, one shared folder.
Ninety days, then month to month. Three clients at a time.
Start within 60 days of your audit and half the audit fee comes off your first month.
Multi-location businesses, franchises and large ecommerce catalogs are quoted individually — more site, more work, and I’d rather tell you that now than surprise you later.
Pass-through costs — paid placements, tools bought in your name, a subcontracted developer — billed at cost, no markup. Separate projects like a rebuild or a migration are quoted on their own.
Audit excerpt
Why me
I started doing this before Google existed.
1996. Search was AltaVista and Lycos, and you ranked by stuffing keywords into a meta tag. Then Google arrived and made that worthless overnight. Then it happened again, and again — Panda, Penguin, mobile-first, the helpful content update — and now answer engines that resolve the question without sending you a click at all.
I can tell a trend from a tactic.
Most of what gets sold as ‘the new thing in SEO’ is a repackaged version of something that stopped working in 2011. I’ve seen the original.
I know what doesn't matter.
Half of what agencies bill for is theatre — work that’s easy to show on a report and has no effect on rankings or revenue. Experience is mostly knowing what to skip.
I've made the expensive mistakes.
On my own sites and on other people’s. You’re buying thirty years of me being wrong, corrected.
You talk to the person thinking.
Every time. The strategy never gets handed to a junior, which is the actual failure mode at most agencies.
Straight answers
The questions you're actually asking.
You can. What you’ll get is output — some articles, some links, a report. What you won’t get is judgment about whether any of it applies to you. If your site’s problem happens to be the thing they sell, you’ll do fine. That’s the bet you’re making.
Because a free audit isn’t an audit, it’s a sales document. It’s produced by software in four minutes and engineered to make you nervous enough to buy a retainer. Mine takes two weeks, it’s done by hand, and it’s perfectly capable of concluding that you don’t need to hire anyone — including me.
Then $3,500 is a small price to find out whether the money you’re already spending is doing anything. In writing, from someone with no stake in the answer. If they’re doing good work I’ll tell you that too.
Depends entirely on what’s broken. Technical fixes can move things in weeks. Authority in a competitive market takes six to twelve months. I’ll give you an honest range after the audit, not before it — anyone quoting a timeline before they’ve looked at your site is guessing.
Probably, and probably not in the way you’ve been told. Getting cited by an AI is mostly downstream of things good SEOs have done for years — being crawlable, being authoritative, answering questions cleanly. There are some real new mechanics on top of that, and I audit for them. But if someone’s selling you ‘AEO’ as a separate product line, check whether they’re selling you the same work twice.
Find out what's actually wrong.
Two weeks. $3,500. A real document, written by hand, that tells you what’s costing you money and what I estimate it’s worth to fix.
Start with me within 60 days and half the fee comes off your first month. If you don’t, you still keep the answer.